You already knowsomething's off.
The videos didn't fix it. The discipline hack didn't fix it. The hustle didn't fix it. Maybe the problem isn't your routine — it's that nobody's asked you the right question yet.
Free. No course. No upsell. Just an honest conversation.
“Discipline without direction is just another way of avoiding the real question.”
You've consumed a thousand hours of content.
You still feel empty.
Because content is one-directional. It talks at you. It doesn't see you. It doesn't know that the reason you watch self-improvement videos at 2am is because you're running from something specific — and until someone helps you name it, no amount of discipline hacks will touch it.
What it actually looks like
A conversation. Not a lecture. Not a programme.
No intake forms. No booking system. No hourly rate. You message me on WhatsApp. I respond. We talk about what's actually going on — not the version you tell your mates, the real one.
I don't give you a ten-step plan. I ask the question nobody else is asking. And I won't let you hide behind the story you've been telling yourself about why things aren't working.
Most men just say hey. That's the hardest part. After that, it gets real.
“You can tell me the story, but we both know that's not what happened. What's the real thing.”
Saturday morning
A man needs a reason to get out of bed that is not a woman, not money, and not the approval of other men.
About Alfonso
I built it. I lost it. I learned what actually matters.
Fifty-two. Born in Barranquilla, Colombia. Raised in Miami. Living in east London for eighteen years. I work in consulting — I read organisations the way other people read body language. I also ran my own business, watched it fail because I prioritised being interesting over being disciplined, and rebuilt from there.
I've spent thirty years watching myself and other men navigate desire, money, purpose, and the unspoken rules nobody teaches you. I've been the man who was invisible in rooms. I've been the man who could read every person in the room and still couldn't figure out his own life. I've been the man who gave everything to a relationship and couldn't understand why it wasn't enough.
I don't have a framework. I don't have a system. I have scar tissue and a willingness to sit in the uncomfortable conversation until it says what it needs to say. I've learned that talent without discipline is entertainment, that most men who want freedom actually want structure they've chosen, and that the hardest thing a man can do isn't a cold shower — it's being honest about what he's actually afraid of.
I'm not selling anything. I'm offering what I wish someone had offered me at twenty-five.
What this isn't
No games. No agenda.
This is not:
- ✕A coaching programme with levels
- ✕A course you pay for
- ✕Another man telling you what to do
- ✕Therapy, life coaching, or a chatbot
This is:
- ✓A real man with real scars
- ✓Honest conversation that pushes you
- ✓On WhatsApp — on your terms
- ✓Completely free, no strings
East London, 6am
The man who is genuinely interesting is not the man who has studied game. It's the man who has a life worth living and isn't desperate for someone to validate it.